Using an online sales site

An online sales site is an advertising site. There are many such sites and they will take your money in exchange for a listing.  Many boasts will be made about the number of people who look at the site and its value to your business.

Online advertising can be valuable especially if you are advertising on a well-respected platform. Some local tourist sites can be good sources of business as can large international sites. But before you part with  a lot of money ask yourself a few questions, and perhaps ask the salesman too:

  • How many visitors do individual pages typically receive? (a lot fewer than the home page, for sure!)
  • What marketing information is available about the profile of the users of the site, if any?

Don’t be afraid to ask for a free trial, and of course, a discount may be on offer if you ask for it!

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